Instagram stories are a popular visual sharing marketing platform with over more than 1 billion monthly active users worldwide. Instagram is highly popular among the younger generation, such as Generation Z and Millennial, who gets attracted to Instagram trends and updates. In the competitive market, updates and features are continually changing factors. Similarly, Instagram updates more attractive features to stay ahead of the competition among various social media applications such as YouTube, Snapchat, Twitter, etc.
Instagram has various features, among which Instagram stories dominate the application. The statistics of Instagram proves that more than 500 million active users use Instagram Stories every day. More than 60% of Instagram users follow at least one business, brand, product, or service. Companies create and share Instagram stories, where four billion brands advertise on Instagram stories. This guide will provide detailed information on effective ways to build an audience through Instagram stories
Instagram Stories
Instagram Stories is a visual format camera first feature that disappears after 24 hours. Businesses and marketers can post InstagramC stories to followers without overloading them. Brands need to create their own aesthetics to gain more brand recognition and business visibility. To create an Instagram story, click the camera icon to access the Instagram story and capture an image or a video. Users can also create a new image or upload an image from the camera roll. Instagram has various story types, such as:
- Music
- Videos
- Boomerang
- Focus
- Live stream
- Superzoom
- Hands-free
Instagram Stories Stickers
Instagram Story stickers are fun visual content that creates more engagement among target audiences. Story stickers are an effective tool that increases more interactions with younger generations. Instagram updates and changes more stickers, and the best way to stay on trend is by using each sticker. Instagram stickers have many varieties, and each serves a function such as:
- Instagram Stickers increases your reach and views with location and hashtag stickers.
- Instagram Story stickers help to express a mood or joy with emoji, music, and GIF stickers.
- Instagram Story stickers encourage user engagement through question and answer stickers, poll stickers, countdown stickers, etc.
- Instagram also helps to create shoppable posts through product stickers.
In recent times, Instagram also added various stickers to benefit businesses, brands, and marketers. Instagram introduced gift card stickers and food ordering stickers, which attract users to support or follow any businesses. The following simple step will help marketers to add stickers to their Instagram stories:
- Create or add a photo or video to the Instagram Stories section.
- Tap on the Instagram sticker’s icon.
- Select the right type of icon that would best fit your objective—each sticker’s results in its own benefits.
Instagram also has music stickers, where users can add music to their created stories to engage the audience and increase more reputation. Instagram stories are art, and Instagram users need to spend quality time to understand about Instagram stickers.
Add Hashtags And Locations
Adding hashtags and location to Instagram stories makes your content more discoverable to a broader range of audiences. Instagram algorithm is designed in such a way that places the content with high traffic and engagement at the top of the explore page. Instagram suggests more popular hashtag ideas where users can add up to 10 hashtags to Instagram stories. Hashtags can be added in two ways, such as:
- Use hashtag stickers
- Use the regular text
Add Locations
Like hashtag, adding location to Instagram story expands brand potential and reaches among many followers. Instagram users can find the business location page by tapping the location sticker or searching for hashtags in the explore tab. For example, if you own a brick and mortar business, the location stickers on Image or video story will help customers to showcase their experience. This, in turn, increases the chance of getting more potential audiences.
Instagram location stickers are simple to use. All you need to do is tap on the sticker’s icon, select the location sticker, and choose the location library’s preferred location. The location can be a store, city, or a street with broad specifics. Users can also tap on the stickers to change the size and color of the stickers. Insert the right sticker with a color that matches your background image or video.